The Research Perspective

The Research Perspective delivers customer insight and market research to major organisations across financial services, energy, IT and the government sectors.  It employs a business-driven, fact-based approach to address client requirements in an integrated and actionable manner.  

The Research Perspective combines business consulting, statistical and data analytics, with senior management engagement and expertise to deliver solutions aligned with the organisation’s strategy and objectives. 

The Research Perspective approach focuses on outcomes and deploys technical and consulting capabilities to achieve those outcomes.  Its methodology integrates qualitative and quantitative research techniques with internal data resources and the latest data analytics and online research tools.

Main practice areas include:

• Strategic marketing and customer measurement
  
  
• Regulation, compliance and evaluation
  
  
• Operational improvement and staff measurement
  
  
• Online and social data analytics
  
  
• Customer measurement
  
  
• Strategic advisory services

Industry focus areas:

• Banking and insurance
   
• Public Sector
  
  
• Energy
  
  
• Telcommunications
  
  
• I.T.