The Research Perspective

The Research Perspective combines a deep understanding of behaviors and attitudes of consumers and business decision makers in Ireland and internationally and a track record of senior management client engagement to deliver actionable outcomes aligned to the client’s objectives. 

• Tracking including Customer Satisfaction measurement, NPS measurement, brand tracking and advertising impact measurement;
  
  
• Customer segmentation including the development of customer segmentation models, validation of current segmentation and enrichment of models to enhance actioning;
  
  
• Strategic Marketing including market opportunity assessment and measurement,
  
  
• Product development and management including evaluating consumer attitudes to existing and potential products and services, assessment of price points and potential uptake and customer driven design of value proposition;
  
  
• Evaluation of marketing campaigns: Customer review of advertising/communications, impact analysis of advertising/communications;
  
  
• Product and service design, review and analysis: Customer driven service, process and product design, and market acceptance testing;
  
  
• Product uptake estimation: experimental design and uplift measurement, KPI setting, business benefit impact, sector value quantification
  
  
• Operational measurement: Staff satisfaction and engagement assessment, service experience measurement, channel effectiveness assessment