The Research Perspective

Organisations are already investing significant resources in developing presences in the emerging social networks such as LinkedIn and Facebook.  Social media such as twitter and boards.ie already impact on reputation and act as new communications channels with the customer.

Using state of the art analytic tools and techniques, The Research Perspective has developed solutions designed to track, analyse and monitor the social web.

• Sentiment and buzz tracking, analysing commentary related to the organisation, competitor or market on twitter, boards.ie, public Facebook messages and blogs;
  
  
• Social network analysis,  understanding the profile and activities of the organisation’s FaceBook friends and LinkedIn network;
  
  
• Quantifying the benefits of online investment, integrating the online and offline worlds.

The Research Perspective also delivers both qualitative and quantitative market research with online focus groups and online surveys.