The Research Perspective
342 Harold's Cross Road
Dublin 6W
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Research Specialisations
The Research Perspective leverages the following technical skills:
- Qualitative Research techniques: planning, moderating and analysing focus group feedback and depth interviews.
- Quantitative Research techniques: Survey development: questionnaire development with scripting, sequencing and routing, measurement scale identification and selection, analysis of categorical data, time series identifying behavioural changes over time
- Statistical Analysis and Modelling: Techniques including linear model development and validation, segmentation, structural equation modelling, conjoint analysis, propensity models, parametric and non parametric testing
- Experimental Design: developing sampling frameworks, test/control group specification, distribution identification, goodness of fit and distribution transformation, quota control and weighting approaches
Skills and Expertise
The Research Perspective provides market research capabilities in the following areas:
- Evaluation: Programme assessment, experimental design and uplift measurement, KPI setting, business benefit impact, sector value quantification
- Tracking: Customer satisfaction measurement, NPS measurement, brand tracking, advertising impact measurement
- Compliance: Credit, Operational and Market risk model development and validation, service level agreement specification and measurement
- Strategic Marketing: Customer segmentation, market opportunity assessment and measurement, consumer attitudes to existing and potential products and services.
- Evaluation of marketing campaigns: Customer review of advertising/communications, impact analysis of advertising/communications
- Product and service design, review and analysis: Customer driven service, process and product design, and market acceptance testing
- Operational measurement: Staff satisfaction and engagement assessment, service experience measurement, channel effectiveness assessment
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Have Questions?
We welcome your questions and queries. Please see our Contact Us page for complete contact information.
Copyright 2012 The Research Perspective Ltd. All rights reserved.
342 Harold's Cross Road
Dublin 6W
info